CONSUMER ADOPTION OF EDIBLE FOOD PACKAGING IN COIMBATORE

Edible packaging is being developed as a green solution to conventional food packaging, which is environmentally friendly and minimizes waste. In this review, the idea of edible packaging, advantages, challenges, and consumers' attitudes toward edible packaging in Coimbatore are examined. The gap in knowledge in consumer awareness, willingness to pay, and barriers to adoption will be addressed in this study. Based on available literature and findings from surveys, this paper contributes to industry stakeholders in promoting innovation and market acceptability. Keywords: Edible Packaging, Sustainability, Consumer Awareness, Consumer Adoption, Willingness to Pay.