NORMATIVE (IN)SIGNIFICANCE OF ANGER METAPHORS IN UKRAINIAN FIGURATIVE LANGUAGE

The article examines the shifting normative role of the conceptual metaphor of anger in Ukrainian. An online survey supports the hypothesis that conventional figurative expressions of anger are declining in their regulatory function, while they are increasingly perceived as offensive and impolite, particularly in urban contexts and among younger speakers. This shift is driven by a change in the figurative interpretation of anger-related idioms, which are increasingly understood more literally, especially in power-dynamic contexts.