THE ECONOMIC IMPACT OF SPORTS AND PHYSICAL EDUCATION ON PUBLIC HEALTH AND LABOR PRODUCTIVITY

The article is devoted to the analysis of the economic impact of sports and physical education on public health and labor productivity. The aim of the study is to assess the impact of investments in sports infrastructure and physical activity programs on socio-economic indicators. The paper examines the mechanisms by which sport contributes to improving the health of citizens, reducing morbidity and reducing the burden on the healthcare system, as well as the impact of physical activity on labor productivity, reducing sick leave and increasing employee motivation. The research is based on the analysis of modern scientific data, as well as the consideration of examples of the implementation of state and corporate programs aimed at popularization of sports. The results confirm the multiplicative effect of investments in sports, including employment growth, the development of related sectors of the economy and an increase in the duration of active working capacity of the population. The peculiarity of the work lies in an integrated approach to assessing the role of physical activity as a tool for improving economic performance, as well as in offering directions for further research in the field of public policy and corporate strategies in the field of sports and health.