THE IMPACT OF INNOVATIVE TECHNOLOGIES ON THE COMPETITIVENESS OF CONSTRUCTION INDUSTRY ENTERPRISES

The article considers the impact of innovative technologies on the competitiveness of construction companies. Key areas of innovative development are presented, such as the use of new building materials, digitalization of processes, automation and robotics. The issues of implementation of information modeling technologies, intelligent construction systems and 3D, 4D and 5D construction methods are disclosed. The issues of state support for innovative projects, including tax incentives, subsidies for scientific research and development of the regulatory framework are summarized. The prospects for green construction and the role of personnel training in ensuring technological renewal of the industry are discussed. Information modeling and artificial intelligence technologies help to minimize errors, improve forecasting accuracy and reduce costs. The authors summarize that the use of innovative tools reduces construction time, increases labor productivity, reduces operating costs, improves the level of environmental safety, and the development of educational programs in the field of digital construction ensures the availability of qualified specialists to scale up production.