THE IMPACT OF DIGITALIZATION ON THE STRATEGIC MANAGEMENT OF AN ORGANIZATION

The article is devoted to the analysis of the impact of digitalization on the strategic management of organizations. In the context of the development of digital technologies, the authors consider their impact on business models, decision-making methods and organizational structures. The paper focuses on such factors of digital transformation as the use of artificial intelligence, big data, cloud solutions and automated control systems. The authors note that digitalization contributes to increased operational efficiency and requires a review of traditional management strategies. The article examines the main changes caused by digital technologies, including the acceleration of decision-making, the introduction of platform-based business models, automation of strategic analysis and the development of flexible management strategies. The analysis addresses issues of human resource management in the context of digitalization, the impact of digital ecosystems and the need to adapt corporate culture to new conditions. The authors conclude that the success of the introduction of digital technologies depends on the modernization of technological infrastructure, the development of digital competencies of employees and the improvement of data protection mechanisms.