STRATEGY FOR THE DEVELOPMENT OF TOURISM IN THE RUSSIAN FEDERATION FOR THE PERIOD UNTIL 2035: CHALLENGES AND PROSPECTS

This article examines current trends and strategic prospects for the development of Russia’s tourism industry. Analyzing 2022–2023 statistical data, the authors identify key shifts in domestic and inbound tourism, including a 16.5% increase in Russian travelers and 130% growth in foreign tourist arrivals. Special attention is given to government support measures, particularly the 47 billion ruble investment in hospitality infrastructure and tax incentives for tour operators. The study reveals evolving consumer preferences, highlighting growing demand for event tourism, curated travel experiences, and eco-conscious vacation formats. It examines regional disparities in tourism infrastructure development and pricing challenges, including a 22.5% rise in domestic airfare. The authors outline strategic industry objectives through 2035, emphasizing the need for digital platforms, improved transportation networks, and comprehensive marketing of Russian tourism products. The article provides actionable recommendations for enhancing the sector’s competitiveness, grounded in analysis of current economic trends and international best practices.