SPECIFICATION OF THE FACTORS OF SUSTAINABLE DEVELOPMENT OF AN ORGANIZATION IN CONDITIONS OF INSTABILITY

The purpose of this work is to study the factors of sustainable development of an organization in conditions of instability and to develop scientifically based strategies for managing the instability of the organization. In the course of the research, the systematization of factors affecting the sustainable development of an organization in conditions of instability was carried out, divided into external and internal. The key approaches to managing organizational instability are identified, combined into four groups of strategies: preventive, adaptive, anti-crisis and innovative, allowing not only to reduce the impact of external factors, but also to create conditions for long-term growth. The principles of sustainable development of an organization in conditions of instability are formulated, including the integrity of the sustainable development system, the validity of the elements of the sustainable development system, the balance of the sustainable development system, the complexity of the sustainable development system, considering the specifics of the organization’s management in conditions of instability. The principles provide a scientific basis for the development of management decisions, allowing the organization to adapt to conditions of instability. They can be used as a guideline in developing strategies, as well as in evaluating management effectiveness. The practical significance of the results obtained lies in their applicability to various types of organizations interested in sustainable development, increasing competitiveness and investment attractiveness.