IDENTIFICATION OF A POTENTIAL PRODUCT SALES AREA

The article considers various approaches to determining the potential sales zone of products (goods, works, services). Along with the classical approach, which is illustrated using various methods for determining the costs of making a purchase (travel by various modes of transport), the author’s approach is considered, which allows determining the corresponding sales zone based on the use of geographic information systems and elementary mathematical calculations based on geometric constructions. In particular, using the cosine theorem and a map obtained from any geographic information system, the boundaries of the potential sales zone for two stores are determined. The proposed model can be easily scaled to the case with various other factors (except distance) that affect the result.