Factors Influencing Students’ Decision to Choose an Economics-Specialized University: A Study in Thai Nguyen City, Viet Nam

This study aims to identify the factors influencing high school students’ university selection decisions in Thái Nguyên City during the 2023–2024 period using a quantitative research approach. Data were collected from 500 twelfth-grade students at four major high schools in Thai Nguyen City, Viet Nam. A convenient sampling method was employed to ensure a proportionate representation of respondents. A probability regression model was used as an analytical tool for data analysis. The research findings indicate that five factors (academic performance, tuition fees, opinions of surrounding individuals, students’ perceptions of the field of study, and job opportunities) positively influence students’ university selection decisions, while one factor (perceived risk) has a negative impact. Additionally, student characteristics such as gender, age, and ethnicity also affect their university choice. The study’s results serve as a foundation for recommendations to universities and government authorities to enhance the effectiveness of university enrollment strategies.