Subcontractors’ BIM Deployment in Large-Scale Construction Projects in the MENA Region

This study aims to investigate the effects of coercive, mimetic, and normative pressures on the awareness, adoption, training, visualization, and productivity of building information modeling (BIM) in the construction industry in the Middle East and North African (MENA) region, focusing on its impact on sustainable performance. Employing a quantitative survey questionnaire approach, the study utilizes a structural equation model (SEM) to test the research hypotheses. Data were collected from 251 subcontractors in the construction industries in the MENA region. The results indicate that institutional pressures (coercive pressure, mimetic pressure, and normative pressure) significantly influence BIM adoption, visualization, and productivity, suggesting that industry standards and norms are key drivers in the integration of BIM, except for the impact of normative pressure on BIM training. BIM adoption and visualization and productivity significantly influence BIM awareness, while BIM training did not significantly influence sustainable performance. This research contributes to the existing body of knowledge by providing empirical evidence of the varying impacts of external pressures on different BIM dimensions. It highlights the importance of industry pressures in shaping BIM adoption and effectiveness, particularly in enhancing sustainable performance in construction projects.