Wrenching Democracy from Rhetoric: Rancière, Ancient Rhetoric, and Demagoguery

ABSTRACT A recent surge among scholars of rhetoric seeking to refine and redefine approaches to the study of demagoguery and its rhetorical contours supplies an opportunity to raise a related yet more fundamental question: What is rhetoric’s relationship to democracy, demagoguery’s presupposed injured? Inspired by Jacques Rancière and a rereading of ancient Greek sources, this article seeks to complicate the relationship between rhetoric and democracy by narrowing in on the activity of the dēmos, a political entity undersigning both democracy and demagoguery. In so doing, this article argues that demagoguery appears not as a violation of democratic activity but as a rhetorical phenomenon associated with democratic fulfillment. This article showcases the implications of rethinking demagoguery as a sign of an active and energetic dēmos by revisiting the rhetorical work of the farm workers movement. Rhetoric and democracy, the article concludes, support demagoguery and demagoguery uplifts democracy and rhetoric.