Anatomy of a CSR discourse system: Entrepreneurship and tourism domains

This study offers an in-depth assessment of Corporate Social Responsibility (CSR) discourses on social media, focusing on tourism and entrepreneurship. The CSR landscape on the X platform is conceptualized as a complex adaptive system. Using a bipartite undirected network of tweets/posts and associated terms/concepts, the global CSR discourse on entrepreneurship and tourism is mapped over 14 years. The analysis identified eight distinct phases marked by shifts in activity, structure, and thematic focus. A scale-free network structure, driven by preferential attachment, is revealed, with a core of approximately 200 keywords shaping the discourse. The long-memory process in the network's evolution highlights the importance of historical trends, resulting in fractal dimensionality with self-similar recurring patterns and, in turn, adding to complexity over time. This comprehensive assessment of the CSR discourse provides valuable insights for travel and tourism stakeholders, deepening the understanding of how CSR, entrepreneurship, and tourism intersect to address complex challenges collaboratively.