Preservation of political subjectivity in the context of digitalization

The subject of the research is the changing role of the individual as a subject of political relations in the digital age. The object of the research is the transformation of the political system under the influence of digitalization, leading to a breakdown of the established system of political relations that has developed over the previous decades. Political history of the last few decades shows that virtually all global changes around the world have occurred due to the use of digital technologies. The author examines in detail such aspect of the topic as the transition of the political process from real life to the "virtual world," the world of the Internet, where under the influence of digital algorithms, manipulations of information occur distortion of the political. Particular attention is given to the issue of changes in political technologies affecting individuals' ability to make informed political decisions. This creates a danger of turning democratic institutions into a façade, a shield that ensures the legitimization of pre-made decisions. The research process employed comparative and logical-structural analyses, a systemic approach, subjective-objective, and dialectical methods. The article discusses the impact of digitalization on the political system of contemporary society. The aim of the work is to confirm the hypothesis about the negative influence of digitalization on the role of the individual as a subject of political relations. The scientific novelty lies in revealing the correlation between changes in society caused by digitalization and the transformation of the political structure of modern society. The main conclusions reached by the author are as follows: under the influence of digitalization, the traditional political spectrum is becoming blurred, complicating citizens' ability to participate in the political process; the process of information manipulation established by digital algorithms deprives individuals of the ability to make informed choices about their actions and decisions; the erosion of boundaries between the private and public lives of individuals in the modern world under the influence of digitalization also does not contribute to the preservation of full political subjectivity for individuals. In the digital age, individuals deal with technologies that can cause irreparable harm to human relationships. Ignoring the ethical aspects of using digital technologies poses the danger of establishing some form of tyranny, or in the worst-case scenario, totalitarianism.