Critical success factors in implementing a CRM solution: a case study
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Authors
- Mário Rom�ão (ORCID: https://orcid.org/0000-0003-4564-1883)
- Jorge Gomes (ORCID: https://orcid.org/0000-0003-0656-9284)
- Carlos Pissarra
Publication Details
- Journal
- International Journal of Electronic Customer Relationship Management
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijecrm.2025.10070428
- Primary Topic
- Customer Service Quality and Loyalty
- Type
- article
- Field-Weighted Citation Impact
- 0.00