COGNITIVE INTERPRETATION OF VISUAL METAPHOR: THE INTERFACE OF RELEVANCE THEORY, CONCEPTUAL BLENDING, AND CONCEPTUAL METAPHOR THEORIES

The paper introduces the hybrid method for analyzing visual metaphor, which integrates approaches from Relevance Theory, Conceptual Blending, and Conceptual Metaphor Theory. The analysis relies on a visual metaphor that, in terms of conceptual integration, represents Multiple-Scope Networks. The article proposes specific modifications to explanatory tools of Relevance Theory, such as ad hoc concepts, emergent properties, and meta-representations, considering the cognitive processing of visual metaphors.