A STUDY OF THE DYNAMICS OF CUSTOMER DEPOSITS AND INVESTMENTS IN FINANCIAL INSTRUMENTS IN BULGARIA FOR THE PERIOD 2013–2023

The globalization of financial markets and the dynamic development of information and communication technologies over the past two decades have become key drivers of significant changes in the financial system. New and increasingly complex financial products and services are emerging, competition among financial institutions is intensifying, and traditional financial services are becoming digitalised. Many financial products offered today did not even exist a few years ago, and almost all transactions, both at the individual and institutional level, are now conducted electronically at the click of a button. In this environment where there are abundant investment opportunities and simplified access to financial markets, deposits remain the preferred instrument for holding savings. This trend is evident not only in Bulgaria, but also in many other countries. This study focuses on examining deposits and investments in financial instruments in Bulgaria over the period 2013 – 2023.