The Role of the Internet in the Tourism and Hospitality Industry: An Empirical Study on Kushtia District, Bangladesh

The present research intends to explore the role of the internet in the tourism and hospitality industry in Kushita District, Bangladesh. The mixed-method approach applied in this study collected both qualitative and quantitative data from Google survey methods using secondary sources like research articles, journals, and books. The analysis was done using SPSS 25 and MS Excel 2019 to yield the results for this study. The findings reveal that the reliability result using the Cronbach Alpha technique is .912 and the p-value =.000. The ANOVA test indicates the internet has significantly impacted tourism growth by providing very easy access to information online, making reservations possible on the internet, and improving overall traveling experiences. In addition, the findings suggest that the internet is a cost-effective and efficient tool for promoting tourism in Bangladesh, providing new opportunities for cost savings for tourists and the tourism industry. This research contributes to the growing literature on e-tourism and will offer lessons to policymakers and stakeholders in the tourism industry on the use of the Internet for tourism development.