The Role of Communication in Somalia's Election Campaign: A Case Study of the Upcoming 2026 Elections

This study examines the role of communication in shaping the electoral landscape of Somalia as it approaches the 2026 elections whereas given Somalia's distinctive sociopolitical context, effective communication strategies are essential for political candidates to engage voters, convey their messages, and foster civic participation. Moreover, the research employs a mixed -methods approach, combining qualitative interviews with key stakeholders including political candidates, campaign managers, and voters with a quantitative analysis of social media trends and public opinion surveys. Additionally, the findings indicate that despite the fact traditional media remains influential, social media platforms have emerged as vital tools for reaching younger voters and disseminating campaign messages. The study places of interest both the opportunities and challenges created by the digital landscape, including misinformation and communication barriers. Additionally, it discusses the importance of custom -made messaging that resounds with diverse voter demographics, underlining the need for transparency and trust in the electoral process.