A Study on Analyzing the Factors Affecting Employee Retention in Saravana Selvarathinam Retail Store

Employee retention is a critical challenge for organizations in the competitive retail sector, directly impacting organizational performance and sustainability. This study investigates the multifaceted factors influencing employee retention at Saravana Selvarathinam Retail Store, a prominent retail establishment. Through a comprehensive mixed-methods approach, the research examines organizational, personal, and environmental determinants that contribute to employee turnover and engagement. By analyzing survey data, conducting in- depth interviews, and employing statistical techniques, the study aims to provide actionable insights for improving workforce stability and strategic human resource management. Keywords: Employee Retention, Retail Management, Organizational Commitment, Job Satisfaction, Human Resource Strategies