Causal Effect Models for Universal Design and Perceived Service Quality in Behavior intention to Revisit thai Tourists in Universal Design Hotels at Hua-Hin, Thailand

The objectives of this research were to develop a causal relationship model universal design and perceived service quality in behavior intention to revisit of Thai tourists in universal design hotels at Hua-Hin and examine the consistency of the causal effects of universal design, perceived service quality and behavior intention of Thai tourists who the universal design hotels at Hua-Hin.Using the questionnaire survey method with Cronbach alpha reliability ( = 0.932).The populations are Thai tourists, who traveled to universal design hotels at Hua-Hin, this research used a sample size of 450 samples in structural equation analysis, and data analysis used (1) descriptive statistics, (2) Pearson correlation, and (3) hypothesized structural equations the results of the research found that perceived destination image affects to revisit intention of Thai tourists who the universal design hotels at Hua-Hin.Overall, it is the factor that is the most level ( = 4.672; S.D. = .462)and perceived service quality in revisit intention of Thai tourists in universal design hotels at Hua-Hin.Overall, it is a factor that is at the level of strong agreement ( = 4.221; S.D.=.436) and (2) analysis of positive influence universal design and perceived service quality in behavior intention to revisit of Thai tourists in universal design hotels at Hua-Hin found that the relationship between the observed variables and the correlation coefficient (r) of 55 pairs was at a moderate level.at the statistical significance level of 0.01 and the results of the structural equation model analysis It is appropriate and consistent with the empirical data.