STUDY ON SAVINGS AND INVESTMENT BEHAVIOUR OF WORKING WOMEN WITH REFERENCE TO COIMBATORE CITY

The savings and investing habits of working women in Coimbatore City are examined in this study. It seeks to comprehend their preferred investment options, financial habits, and decision- making factors. A structured questionnaire was used to gather information from women in a range of occupations. According to the research, the majority of working women place a high value on safe and secure savings, and they are becoming more interested in contemporary investment options like mutual funds. The study emphasizes the value of financial literacy and the necessity of providing women with specialized financial education.