Analysis of the Limitations and Future Trends of Loss Aversion

Existing research has shown that loss aversion has a certain influence on human decision-making, but many influencing factors have not been taken into account. Based on the existing theoretical studies, this paper summarizes and analyses the limitations of the current loss aversion theory from the perspectives of both experimental design and practical application. At the same time, in view of these existing limitations, this paper summarizes and analyses the innovations of the loss aversion theory research in the fields of neurology, social science, artificial intelligence and other fields in recent years, and makes a reasonable extension based on this, to provide a possible way to overcome the limitations of the current loss aversion theory. Through interdisciplinary development, research technology development, and experimental process improvement, future researchers can obtain more accurate and realistic theories related to loss aversion. The application fields of these theories will also be extended from the original fields of finance and politics to other fields with far-reaching effects.