The Impact of Short Video Platforms on Young Consumers in China

Short video platforms have shown a prosperous trend and gained widespread popularity in recent years. This draws attention to the impact of short video platforms on the consumption behavior of young Chinese consumers. The study will collect data such as user behavior, content effects and e-commerce profits of short video platforms in recent years to further analyze the impact of short video platforms on the consumption behavior of young Chinese consumers. The main findings of the study are that the rise of short video platforms has changed young people's consumption habits and has a great role in promoting young consumers' consumption decisions. However, the short video platform has both favorable and unfavorable effects on consumer behavior. In the future, researchers can study and promote the elimination of the adverse impact of short video platforms on the consumption behavior of young Chinese consumers.