Research on Big Data-Driven Corporate Operation and Digital Ecology Construction

With the rapid development of information technology, the amount of global data is growing exponentially. According to statistics, the total amount of global data has reached 120 ZB in 2023, and is expected to exceed 180 ZB in 2025. The emergence of massive data and the application of advanced analytics are profoundly changing the logic of the company's economy and investment market. The application of big data technology is not only a technological innovation, but also a key driving force for the high-quality development of the corporate economy. In the future, there will be a need to deeply integrate data governance, algorithmic modeling, and company operations in order to fully exploit the potential of big data. The purpose of this paper is to discuss how the company economy, exemplified by media-based companies, can leverage the power of big data in the era of big data to promote the development of the company economy.