Research on Enterprise Financial Management Transformation Strategy in Digital Economy Era

In the era of digital economy, enterprise financial management is undergoing a profound change, facing unprecedented challenges and opportunities. With the rapid development of information technology, advanced technologies such as big data, cloud computing and artificial intelligence have been continuously integrated into the daily operation of enterprises, and the traditional financial management model has been difficult to meet the current complex and changeable market demand. Therefore, this paper aims to explore the challenges faced by enterprises' financial management in the era of digital economy, and put forward corresponding transformation strategies. The study found that by assisting financial accounting with artificial intelligence technology, building an intelligent risk control system and optimizing financial system, enterprises can significantly improve the efficiency of financial management and decision support ability. These strategies not only help companies cope with the challenges of the digital economy era, but also enhance their core competitiveness and achieve sustainable development. The research conclusion of this paper provides a useful reference for enterprise financial management innovation.