A STUDY ON AWARENESS OF MSME AMONG UNDERGRADUATE STUDENTS: IN SPECIAL REFERENCE TO COIMBATORE CITY

This study explores the level of awareness and perceived benefits of Micro, Small, and Medium Enterprises (MSMEs) among undergraduate students, with a special focus on Coimbatore city. Given the significant role of MSMEs in India's economic development, especially in industrial hubs like Coimbatore, understanding youth engagement and awareness becomes crucial. The research aims to assess students' knowledge about MSME policies, support systems, and entrepreneurial opportunities. Using structured questionnaires and data analysis, the study reveals key insights into the awareness gaps, interest in entrepreneurship, and the effectiveness of current MSME promotional efforts. The findings highlight the need for enhanced educational initiatives and policy outreach to foster entrepreneurship among the younger generation.