A STUDY ON SUBSCRIBER SATISFACTION ON ARASU CABLE

Tamil Nadu Arasu Cable TV Corporation Limited (TACTV) is a public sector undertaking established by the Government of Tamil Nadu in 2007 to provide affordable and accessible cable television services across the state. Initially focusing on analog and digital cable TV, TACTV has evolved to include High Definition (HD) broadcasting, internet services through TANICS, and public service delivery via Arasu e-Sevai Centres. These centres offer government services such as certificate issuance, utility payments, Aadhaar enrollment, and more. TACTV aims to bridge the digital divide by expanding internet connectivity to both urban and rural areas. While the corporation offers cost-effective subscription plans, a wide channel selection, and strong local cable operator (LCO) support, it also faces challenges such as limited access to premium channels, inconsistent service quality, and slower technological advancements. TACTV’s future plans, including the introduction of an OTT platform and enhanced digital services, aim to modernize its offerings and compete effectively with private service providers. Key words: Arasu Cable tv, Affordability, User experience, Viewer preferences, Service quality.