A Study on Consumer Perception and Level of Satisfaction on Counterfeit Products Special Reference to Lifestyle Products

This study examines the complex issue of counterfeit lifestyle products, highlighting the need for a comprehensive approach to mitigate its prevalence. The findings suggest that education and awareness campaigns should target a broad audience, regardless of age, to equip consumers with the knowledge and skills to make informed purchasing decisions. The study also reveals significant differences between gender and the likelihood of purchasing counterfeit products, emphasizing the need for tailored strategies that consider demographic nuances. The findings inform the development of effective countermeasures to reduce demand for counterfeit lifestyle products and promote authenticity and intellectual property respect. Keywords: Counterfeit Lifestyle Products, Consumer Awareness, Education, Demographic Nuances, Intellectual Property Respect, Authenticity.