ASSESSING THE EFFECTIVENESS OF SUKANYA SAMRIDDHI YOJANA IN PROMOTING FINANCIAL INCLUSION IN RURAL AREAS, ERODE

An empirical analysis of the Sukanya Samriddhi Yojana's effectiveness is presented in this report. For female children, the Sukanya Samriddhi Yojana is a deposit scheme. On January 22, 2015, the Beti Bachao Beti Padhan Initiative was introduced by the Indian government through the Ministry of Women and Children. This lessens the financial burden on parents and guardians by allowing them to make plans for their child's future. The girl child must reside in India and be under ten years old. Any post office across the nation is able to open this plan. The poll's findings indicate that rural populations are comparatively unaware of this initiative. This initiative still lacks adequate government planning, management support, feedback, and publicity. An interview and a Google Forms survey were used to gather the data. Only Erode, Rural, is included in the study. Investigating the connection between respondents' age, awareness, and degree of investor satisfaction is the aim of this study. Keywords: Erode Rural, Awareness, Effectiveness, Satisfaction, and Sukanya Samriddhi Yojana