Research on Economic Model and Optimization Strategy of Rural Tourism Development under Rural Revitalization Strategy

乡村振兴战略背景下，乡村旅游成为激活乡村经济多元发展的重要引擎。本文基于辽宁、四川等地典型案例，系统剖析乡村旅游的“农家乐”、生态旅游、民俗旅游及产业融合模式，揭示其对农民增收、文化传承与产业升级的作用机制，并提出差异化政策支持、服务质量提升等优化策略，以期为乡村振兴提供理论参考与实践路径。Under the background of rural revitalization strategy, rural tourism has become an important engine to activate the diversified development of rural economy. Based on typical cases in Liaoning, Sichuan and other places, this paper systematically analyzes the “farmhouse music”, eco-tourism, folk tourism and industrial integration modes of rural tourism, reveals the mechanism of their effects on farmers’ income increase, cultural inheritance and industrial upgrading, and puts forward optimization strategies such as differentiated policy support and service quality improvement, in order to provide theoretical reference and practical paths for rural revitalization.