Formation of Corporate Identity and Image of the Organization

he article examines the main elements of corporate identity and image of an organization. The analysis of the formation and creation of corporate identity and image of the organization in the largest retail chain PJSC “Magnit” is conducted. The overall contribution of corporate identity and image of the organization to the company's success in the market in terms of attracting and retaining customers and clients is determined. The innovativeness and relevance of the topic under consideration is illustrated. Recommendations are given on a possible way of forming and creating a corporate identity and image, including the development of a corporate character.