Strategic Determinants of Choice of Electronic Payment System in Internet Trade Companies

The scientific article is devoted to the strategic determinants of choosing an electronic payment system in online trading companies based on the creation of an integrated approach to analyzing the performance of these systems in the context of e-commerce activities. In the modern world, where boundaries are erased due to digitalization, tools for making electronic payments are acquiring new horizons of distribution. They are becoming key in processing significant financial flows, making their reliability and security vital for economic entities whose activities are related to e-commerce. Failures of systems that make electronic payments lead even the most stable companies to huge losses, however, a well-chosen payment aggregator , on the contrary, will have a positive impact on the unit economics of the organization. At the same time, it is important for companies to understand that the situation in the payment acquiring systems industry tends to change quickly, working conditions and commissions often change, weaknesses are regularly discovered in security systems, but with all this, new formats of cooperation are opening up, individual conditions are agreed upon for ecommerce platforms, issues of import substitution of foreign solutions are a priority. For online trade aggregators, it is of primary importance to select a payment service that meets the volume of electronic payments and other individual requests of the organization. The variety of payment services is added to the rapid pace of development of the entire industry, which is why the issues of studying the infrastructure of electronic payments and forming a strategy for choosing a payment service require in-depth study. The abovementioned theses emphasize the relevance and practical importance of scientific research. The subject of the study is a set of financial instruments that are used to implement the acceptance and transmission of electronic payments within the framework of companies engaged in full-cycle trade via the Internet. The result of the study is the development of practical recommendations for the formation of a strategy for optimizing the choice of electronic payment systems in Internet trading companies , based on an expert assessment of qualitative and quantitative indicators.