Research on Education and Teaching Reform of Big Data Decision and Management Course in Business Administration Major—Taking Guangzhou College of Technology and Business as an Example

本研究以广州工商学院工商管理专业为例，开展大数据决策与管理课程教育教学改革研究，从而解决大数据决策与管理课程与商科类工商管理专业融合问题，研究为商科类的工商管理专业大数据决策与管理课程的教育教学改革提供了研究基础，研究提高了教学针对性、职业性、实用性，提升了人才培养水平，顺应时代发展，为社会、产业、企业培养紧缺的工商管理专业数智化技能人才起到了正向带动和示范作用。This study takes the major of business administration of Guangzhou College of Technology and Business as an example to carry out the research on the education and teaching reform of big data decision-making and management courses, so as to solve the integration problem of big data decision-making and management courses and business administration majors, and provide the research foundation for the education and teaching reform of big data decision-making and management courses for business administration majors. The research improves the pertinence, professionalism and practicability of teaching, improves the level of personnel training, conforms to the development of the Times, and plays a positive driving and demonstration role in cultivating the scarce talents of business administration professional digital intelligence skills for society, industry and enterprises.