Study on the perceptual intention analysis of cyberpunk style in Mongolian female clothing based on SD method

With the change of The Times, the combination of traditional Mongolian clothing and modern cyberpunk style can not only show the unique charm of Mongolian clothing, but also give it a new sense of fashion and science and technology. This study aims to analyze the characteristics of Mongolian women dress by SD method (semantic difference method), By collecting and screening perceptual adjectives and picture samples, Build up the perceptual semantic space, Data were obtained in the form of a questionnaire, Import into the SPSS27 software for data analysis, For example, mean value analysis, reliability analysis, validity analysis and factor analysis of SD evaluation results, To derive the influence factors of its clothing characteristics, In further proposed the excavation of clothing elements, Integrate into cyberpunk features, innovative color collocation, Create a cyberpunk atmosphere, focus on tailoring and structure, Show the sense of future science and technology and use modern science and technology means, Enhance clothing interaction, carry out cultural exchanges and cooperation, Promote clothing innovation[1]。

Authors

Publication Details

Journal
Advances in Education Humanities and Social Science Research
Published
2025-04-02
DOI
https://doi.org/10.56028/aehssr.13.1.458.2025
Primary Topic
Consumer Perception and Purchasing Behavior
Type
article
Field-Weighted Citation Impact
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article

Study on the perceptual intention analysis of cyberpunk style in Mongolian female clothing based on SD method

Mingming Zhang, Xianghui Li
Advances in Education Humanities and Social Science Research
Consumer Perception and Purchasing Behavior
article

Study on the perceptual intention analysis of cyberpunk style in Mongolian female clothing based on SD method

Mingming Zhang, Xianghui Li
article en

Abstract

With the change of The Times, the combination of traditional Mongolian clothing and modern cyberpunk style can not only show the unique charm of Mongolian clothing, but also give it a new sense of fashion and science and technology. This study aims to analyze the characteristics of Mongolian women dress by SD method (semantic difference method), By collecting and screening perceptual adjectives and picture samples, Build up the perceptual semantic space, Data were obtained in the form of a questionnaire, Import into the SPSS27 software for data analysis, For example, mean value analysis, reliability analysis, validity analysis and factor analysis of SD evaluation results, To derive the influence factors of its clothing characteristics, In further proposed the excavation of clothing elements, Integrate into cyberpunk features, innovative color collocation, Create a cyberpunk atmosphere, focus on tailoring and structure, Show the sense of future science and technology and use modern science and technology means, Enhance clothing interaction, carry out cultural exchanges and cooperation, Promote clothing innovation[1]。

Advances in Education Humanities and Social Science ResearchVol. 13(1)
Openalex Percentile: Top 92%
Consumer Perception and Purchasing Behavior
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