A brief discussion on the positive role of interactive experience in museum special exhibitions in promoting visitors' visiting experience - taking Suzhou Museum's new special exhibition "King of Assyria: Ashurbanipal" as an example

This paper takes the special exhibition "Banibal, King of Assyria" jointly held by Suzhou Museum and British Museum as an example to explore the positive role of interactive experience of museum special exhibitions on visitors' visiting experience. It analyzes the theory of audience experience and museum education theory, and explains the interactive experience form of special exhibitions and their positive impact on visitors' visiting experience, including enhancing immersion, improving participation and promoting learning and understanding. Finally, it discusses the development trends and challenges of interactive experience of museum special exhibitions, including digitalization, intelligence, personalization trends and challenges and countermeasures in technology, content and management.