The Application and Research of Emotional Marketing in Brand Advertising : Taking Must Arrive Tomorrow of Meituan as an example

As a marketing strategy that can deeply touch consumers' emotions, emotional marketing has been widely adopted in brand advertising. Taking advertisement Must Arrive Tomorrow of Meituan as an example, this paper explores the application of emotional marketing in brand advertising. By analyzing its content strategy and effect, this paper summarizes the core elements of emotional marketing and its value in shaping brand image, which is of great reference significance for the creative design and propagation strategy of brand advertising.