An Ethnography Study on the K-Pop Fandom Through Participatory Observation

With the support of fans, K-Pop has undergone rapid development in the last twenty years, and it may offer sufficient materials for further research. This paper aims to launch an ethnography study on K-pop fans groups, through in-depth interviews and participatory observation. Through the qualitative research methods, it revealed that K-pop culture is based on the support of fan groups. At the same time, it also provided much enlightenment to the mass communication and pop culture of South Korea.