RELATIONSHIP BETWEEN FACEBOOK ADDICTION ANDNARCISSISM AMONG UNIVERSITY STUDENTS

The aim of the study was to investigate the relationship between Facebook addiction and narcissism among university students.It was also aimed to investigate gender differences in facebook addiction among university students.A sample of 200 university students with age ranging from 18 to 28 years were approached from multiple universities of Mardan.The data was collected in time period of four months.The data was analyzed through the SPSS 26.The Bergen Facebook Addiction Scale (BFAS) by Andreasen et al., (2012) and Hypersensitive Narcissism Scale (HSNS) by Hendin and Cheek (1997) were used as data collection tools.It was hypothesized that there will be a significant positive relationship between facebook addiction and narcissism among the university students.As a result of Pearson product moment correlation analysis, a significant positive relationship was found between facebook addiction and narcissism among the university.The study also revealed that there are no significant gender differences in facebook addiction.It was found that facebook provides the opportunity to satisfy the need of admiration without actually forming any deep ties with others.