Research of Modern Marketing Technology «MarTech»

A promising form of «MarTech» technology used in marketing is considered. An overview of the tools and types of marketing technologies is presented. The relevance of this topic is related to the need to follow modern digital trends in order to create competitive services and products on the market. The possibilities of marketing technologies are highlighted, as well as the differences between marketing and advertising technology are shown. As a result of the research, it is revealed which key marketing problems can be solved by the marketing technology of «MarTech». Specific examples of tools and software in the marketing technology industry are given.