The Application of Ceramic Art in Cultural and Creative Product Design in Northern Guangdong: A Case Study of the Shixia Culture

In recent years, with the rapid development of the social economy, the living standard of the public has been effectively improved, as the people are no longer limited to the pursuit of material level and can be more focus on spiritual and cultural pursuit. The emergence of cultural and creative product design can effectively meet the spiritual and cultural needs of the public, the effective integration and dissemination of ceramic art, cultural and creative products, and Shixia culture. In addition to enriching and improving the content and expression of cultural and creative product design, enhancing the unique novelty of the product, it can also promote the promotion, dissemination, and development of Shixia culture to make the public deeply understand the charm of Shixia culture. In this regard, this paper takes Shixia culture as an example, firstly expounds the application principles of ceramic art in the design of cultural and creative products, and then puts forward the application path of ceramic art in the design of cultural and creative products, to provide some reference and reference for relevant researchers.