Research on the Path of Tourism Innovation and Upgrading in the Context of Supply-Side Structural Reform

在供给侧结构性改革的时代背景下，旅游业的创新与升级至关重要。旅游业作为战略性支柱产业和新增长点，在国民经济中占据着重要地位。旅游业转型升级是我国实现由旅游大国向旅游强国转变、实现我国经济结构优化调整的重要举措。本文首先阐述了供给侧结构性改革的内涵以及核心要点，其次说明了旅游业供给端发展的相关理论，运用旅游经济学理论和产业经济学理论进行了详细阐述。最后将供给侧结构性改革对我国旅游业创新与升级进行总结，旨在为旅游业的高质量发展提供理论支持与实践指导，助力旅游业实现创新驱动与转型升级，满足日益增长的多样化旅游市场需求，增强旅游产业的综合竞争力和可持续发展能力。In the context of supply-side structural reform, the innovation and upgrading of tourism is of great importance. As a strategic pillar industry and a new growth point, tourism occupies an important position in the national economy. The transformation and upgrading of tourism industry is an important measure for China to transform from a big tourism country to a strong tourism country and to optimize and adjust its economic structure. This paper first expounds the connotation and core points of the supply-side structural reform, then explains the relevant theories of the development of the supply side of the tourism industry, and uses the theory of tourism economics and industrial economics to elaborate. Finally, the supply-side structural reform summarizes the innovation and upgrading of China’s tourism industry, aiming to provide theoretical support and practical guidance for the high-quality development of the tourism industry, help the tourism industry achieve innovation drive and transformation and upgrading, meet the growing diversified tourism market demand, and enhance the comprehensive competitiveness and sustainable development ability of the tourism industry.