Development and Research Status of Hotel Digital Operation in China

Digital operation is the only way for China’s hotel industry to adapt to the WEB 3.0 era in the future by reducing costs and increasing efficiency. This paper systematically combs the causes of the development of digital operation in China’s hotel industry and analyzes the current situation and main problems of the development of digital operation in China from two dimensions of enterprise operation and technology. The motivation for the digital development of hotel operations mainly stems from the practical needs of business transformation and customer relationship optimization. With the goal of optimizing business processes and improving profit by relying on digital technology, it is committed to improving customer experience. The research shows that through digital empowerment, the sustainable development of digital operation of the hotel industry will ultimately promote the precise quantification of enterprise business objectives, the continuous increase of digital service products, and the innovation of customer experience perception service. At present, the development of digital operations in the hotel industry is faced with practical difficulties and challenges such as insufficient investment in digital projects and limited professional talents. In contrast to the rapid development of the industry, the current theoretical research literature on the digital operation of the hotel industry mainly focuses on the characteristics and motivation of the hotel digital operation, but its research still has the shortcomings of lagging research and superficial problems. The article suggests that the future research of the digital operation of hotels in China should be rooted in China’s economic reality and deepened from two aspects of real industry cases and the international localization process.