An Empirical Study on the Influencing Factors of Short Videos in New Mainstream Media Constructing National Image

This paper applies the rooting theory to study and analyze how the short video “China Mosaic” constructs the national image on Facebook. Through three levels of coding: open coding, spindle coding, and selective coding, it summaries the communication influencing factors of the short video in constructing and presenting the national image from five dimensions, such as politics, economy, culture, natural environment, society, with a view to providing reference samples for the mainstream media in constructing the national image.