DEVELOPMENT OF A SYSTEM OF ORDER SELECTION FOR SMM SPECIALISTS OF A MARKETING AGENCY

In today’s business environment, where social media plays a key role in brand promotion and customer interaction, effective order management for SMM services becomes critical. Current processes of processing requests in marketing agencies often turn out to be inefficient and resource-intensive, which leads to reduced efficiency and increased probability of errors. The article is devoted to design of information system for automation of processes of selection and processing of orders for SMM-services in marketing agency. The article considers the current situation in which administrators and managers spend a lot of time on processing applications, which leads to unproductive work. Implementing a system to automate these processes will improve the speed and quality of customer service and optimise the agency’s internal resources. The goal is to design and develop a system to automate the processes of submitting and processing requests for SMM services in a marketing agency. Implementation of the system will make it possible to significantly reduce the time of processing applications, increase the efficiency of employees, as well as improve the quality of services provided.