INNOVATIVE APPROACHES IN CAREER GUIDANCE AND PROMOTION OF EDUCATIONAL PROGRAMS: CHATBOT DEVELOPMENT FOR APPLICANTS

Modern realities require educational institutions not only to provide a high level of specialist training, but also to actively participate in career guidance activities. Career guidance helps applicants to develop a clear understanding of their career prospects, and also allows departments to attract the most motivated and prepared students. This article examines the organizational mechanism of the department’s career guidance, which includes the organization of interaction with applicants based on the use of modern information technologies. One of the most modern and convenient tools for achieving this goal is a chatbot in the Telegram messenger. It provides unique opportunities for information, communication and organization of events, which makes it an indispensable assistant in working with potential students.