HYPERTEXT ALGORITHM IN JOURNALISM

The article identifies its specific features, such as technical, creative, and neurolinguistic programming, necessary for the creation of a holistic hypertext algorithm. These three principles characterize the hypertext algorithm, it has creativity standards based primarily on its mechanical properties. These three principles are important in the preparation of hypertextual material. In particular, the technical algorithm of hypertext always requires at least two interconnected texts and a hyperlink. So that hypertext is organized technically, the content of the material needs to be hyperlinked. As a result, the main text connects with material in a different location or time context. This is the main feature of the technical structure and function of hypertext. In addition, there is also a creative law of hypertext, in which the algorithm organized from the technical side is further perfected due to the author's personality, national values ​​and professional skills.