ANALYSIS OF THE SPORTS MARKET OF THE RUSSIAN FEDERATION: DEVELOPMENT PROSPECTS

In the development of the sports industry, it is customary to consider two areas of work: the growth of the status and position of Russian athletes in the international arena; the formation of mass sports, the growth of the number of people involved in the process of leading a healthy lifestyle. The sports industry in the country has certain prospects for its development, all this expands the horizons of the activities of sports institutions, fans, coaches and athletes themselves. It is noteworthy that every year more and more people who have limited health opportunities are involved in sports. The active support of the state, new technologies, digital resources, cooperation with foreign states and countries increases the status of sport in Russia, society and provides a comfortable environment for its further development.