The Impact of Destination Attributes on Perceived Value of Tourists: The Case of Kien Luong District, Kien Giang Province

Destination attributes and perceived value are key concepts in tourism research and practice. Studying the relationship between these two constructs can provide valuable insights for both academics and tourism managers. However, there is still limited empirical evidence in this research area. To analyze the impact of destination attributes on perceived value, this study was conducted in Kien Luong District, Vietnam. A survey questionnaire was used to collect data from 120 respondents. Through reliability testing of the measurement scale, exploratory factor analysis, and multiple linear regression analysis, it was found that perceived value is influenced by various factors in decreasing order of intensity: attractions, people, environment, cost, facilities, and accessibility. This study contributes to the theoretical understanding of the relationship between destination attributes and perceived value and provides practical implications for destination management.