Algorithmic Discipline and Symbolic Interaction: Youth Subcultural Practices in Douyin's "Renew Sparks"

The "Renew Sparks" function of Douyin has evolved into a new type of digital social ritual among youth groups through the algorithm-driven continuous interaction mechanism. From the perspectives of semiotics and youth subculture, this paper analyzes the referential and denotational aspects of the "spark" symbol, and reveals how the spark renewal behavior reconfigures the identity and relationship network of youth groups through symbolic interactions. At the same time, this paper also finds that the ritualized interaction of "Renew Sparks" not only relieves the anxiety of social uncertainty, but also leads to the alienation of emotional labor under the discipline of the law of reckoning. This phenomenon reflects the dual logic of resistance and compromise of youth subculture against technological domination in the digital era, providing a critical perspective on how social media reshape the cultural logic of interpersonal interactions, and shedding light on the ethics of platform algorithms and the mental health of youth.

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Publication Details

Journal
Media and Communication Research
Published
2025-01-01
DOI
https://doi.org/10.23977/mediacr.2025.060205
Primary Topic
Themes in Literature Analysis
Type
article
Field-Weighted Citation Impact
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article

Algorithmic Discipline and Symbolic Interaction: Youth Subcultural Practices in Douyin's "Renew Sparks"

Media and Communication Research
Themes in Literature Analysis
article

Algorithmic Discipline and Symbolic Interaction: Youth Subcultural Practices in Douyin's "Renew Sparks"

article en

Abstract

The "Renew Sparks" function of Douyin has evolved into a new type of digital social ritual among youth groups through the algorithm-driven continuous interaction mechanism. From the perspectives of semiotics and youth subculture, this paper analyzes the referential and denotational aspects of the "spark" symbol, and reveals how the spark renewal behavior reconfigures the identity and relationship network of youth groups through symbolic interactions. At the same time, this paper also finds that the ritualized interaction of "Renew Sparks" not only relieves the anxiety of social uncertainty, but also leads to the alienation of emotional labor under the discipline of the law of reckoning. This phenomenon reflects the dual logic of resistance and compromise of youth subculture against technological domination in the digital era, providing a critical perspective on how social media reshape the cultural logic of interpersonal interactions, and shedding light on the ethics of platform algorithms and the mental health of youth.

Media and Communication ResearchVol. 6(2)
Liming Vocational University (CN)
Reduced inequalities
Openalex Percentile: Top 93%
Themes in Literature Analysis
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Algorithmic Discipline and Symbolic Interaction: Youth Subcultural Practices in Douyin's "Renew Sparks" · Media and Communication Research (2025) | TGRS Research Map | TGRS