Awareness of Nutritional Products Labelling and its Impact on Consumer Behavior in Coimbatore City

Abstract: In urban areas such as Coimbatore, awareness of nutritional product labeling is vital in influencing consumer behavior. This research investigates how well consumers comprehend and use nutritional labels in their buying choices. As health consciousness rises, labels serve as a guide for consumers to select healthier choices by offering crucial details about ingredients, calories, and nutritional values. Nonetheless, elements like literacy, the intricacy of labels, and the influence of marketing can affect how effective these labels are. This research investigates how consumers perceive nutrition information, their preferences, and the difficulties they encounter when interpreting such information. Data gathered from consumers in Coimbatore underscore the impact of labels on buying behavior and decisions made with health in mind. It also evaluates how effective government regulations and awareness initiatives are in encouraging informed decision-making. Results indicate that improved label clarity and consumer education can make nutritional labeling more effective. Ultimately, enhanced awareness results in healthier consumption habits and a more knowledgeable consumer base. This research aids in comprehending the influence of nutritional labels on consumer behavior and the necessity for improved awareness strategies.